1. How to select the products you want to sponsor?

A/ By default all your products will be included in the campaign. This is not the optimal scenario, so as a first step exclude all the products.

B/ Aim at having one SKU in the campaign for each 100 Clicks:

– Basic Package: 4 SKUs

– Advanced Package: 9 SKUs

– Pro Package: 20 SKUs

Include these products in the campaign.

C/ Once you have launched your first sponsored products, weekly track your performance. To do so, look at your ACoS (Advertising Cost of Sales) that is calculated like this:

ACoS = Total Ads Spend / Total Sales

Ideally, you want the ACoS of your products as low as possible.

2. How to make sure your products make it to the top?
A/ Make sure that your products have the good price. First, check if you have the Buy Box. If not, reprice.

Check also the similar product carousel to make sure that the price of your reference is the most competitive one.

B/ Ensure that your Seller Score is as close as possible of 5. It informs the customers about the quality of your shop based on 3 criteria:

– Fulfillment rate

– Product quality

– Shipping speed

Please click here to know more about Seller Score.

C/ Check if the content of your product is complete:

– 5 pictures minimum

– For fashion or beauty, make sure you show the product worn by somebody and zoom on the fabric or texture

– For Electronics, show all the details in terms of connectivity

– Extensive product description with all the key specifications

D/ Make sure your are pushing the most popular products.

For instance, here you have to push the grey iPhone since it has a better rating.

Any questions? Don’t worry we are here to help you!

– Raise a claim on the Internet: From Here