Your efforts on Jumia are rewarded. The more you invest on Jumia, the more Jumia invests on you: welcome to the Jumia Advantage Scheme!

In the Jumia Advantage Scheme, each seller receives one of the following badges: Initiation, Bronze, Silver or Gold. Each badge gives you access to many benefits!

Learn more here.

The benefits are many and will quickly allow you to increase your profits, facilitate the return of your money, the visibility of your products and your operational performance!

Find out the advantages of each badge on this page by clicking here.

Your badge us updated on the second day of each month.

We will communicate upstream to give you always more visibility on the levers to have the best badge possible.

Are you a new seller? Congratulations and welcome to Jumia!!

  • During the first 28 days of your Jumia experience, you will receive an initiation badge. This badge allows you the most crazy advantages to discover Jumia. No commission, no penalties (see below), visibility and increased coaching. Either all the best conditions to familiarize yourself with Jumia and let you be known by our customers!

Have you been on the platform for more than 28 days? Great! You are a more experienced seller and you access other badges with their advantages:

  • By default, you have a Bronze badge. This badge is the first step and gives you access to all the basic functionalities of our platform.
  • To obtain the Silver badge, you must obtain a Seller Score above 4 and you must have sold at least 40 products over the last month. If you sell 40 products in less than a month, you will of course go directly to Silver (provided that your seller’s score is greater than 4). If you have a Seller Score below 4 OR sales below 40 products over the last month, you keep the Bronze badge.
  • To obtain the Gold badge, you need a Seller Score above 4.6 and at least 300 sales over the last month. If you score more than 4.6 and 300 sales in less than a month, you will of course go directly to the Gold badge. If you have a Seller Score below 4.6 OR sales below 300 products out of the last month you keep the Bronze or Silver badge.

To see a table summarizing the criteria for obtaining the badges, click here.

You can check your current badge on your Seller Center account, next to your shop name in the top-right corner.

To access your Seller Center account, click here.

In order to obtain the next badge, you then have to improve both your sales and Seller Score.

  • Discover how to improve your sales right here.
  • Discover how to improve your Seller Score right here.

You can also decide to sign up for a session at the Jumia Academy where our online business experts will help you get the following badge. Click here and register now

To get the Gold badge you need both a Seller Score above 4.6 and 300 products sold over the last month. So you need to improve your sales.

Discover how to improve your sales right here.

To get the Gold badge you need to sell 300 items over the last month AND have a Seller Score above 4.6. So you need to improve your selling score.

Discover how to improve your Seller Score right here.

The Seller Score is the best indicator of your online reputation. All our reports show that customers consider it to be the key indicator of the confidence they can give to a seller. 90% of our customers say they look at the Seller Score before all their purchases.

A high Seller Score is therefore the assurance of an increase in your sales!

It is calculated according to three criteria: your cancellation rate, the processing time of your orders and the quality of your products.

To know more about your Seller Score, click here.

You can see your sales in your Seller Center account. By clicking “Reports” > “Sales report”. You can then select the period on which you want to see your sales.

You can also view your sales by clicking “Reports” > “Jumia Advantage Scheme” in your Seller Center account. You will then be able to see the sales you need to go to the top badge.

Check your sales regularly to make sure they are growing day by day!

Unlike Seller Score, your Badge is only visible on your Seller Center account.

A “Pending to ship” order is an order you have received from a customer but you have not yet delivered to one of our points of deposit.

By upgrading your badge, you increase the tolerance limit for “Pending to ship” orders.

In order to guarantee a good experience to each of your customers, you may have to pay a penalty if you cancel the order of a customer or in case of delay in delivery. These penalties have above all as objective to protect your customers and to encourage you to be rigorous in the management of your online shop. By making sure that you deliver as quickly as possible quality products and that the stock of your products is always up to date, you increase your Sales Score and thus your sales.

Note that Initiation Sellers are exempted.

When you have the Silver or Gold badge, your products get more visibility: they will appear on top lines of the pages of our site and will be highlighted during our campaigns.

The higher your badge, the better the visibility of your products.

By obtaining the Gold badge, you ensure for your products a place on the top lines of our pages. This boost of visibility will allow you to significantly increase your sales.

By obtaining the Gold badge you will have access to “dedicated campaigns funded by Jumia”. Jumia will therefore organize campaigns dedicated solely to the Gold seller’s products.

These campaigns will allow you to significantly increase your sales and visibility of your products without any additional effort on your part.

During some commercial campaigns, Jumia will sponsor some of your products to reduce their price. This investment will not change the amount you collect on each order, but will allow you to increase the competitiveness of your products at no cost.

This is exclusive to Gold Sellers.

The VIP access to the Hubs allows you to avoid Quality Control of your items and thus to deposit your products more quickly to our Hubs.

This advantage is only for Gold Sellers and will give you time to manage your shop, your sales and your orders.

During the first 28 days of your Jumia experience, you will receive an Initiation badge. This badge allows you the most crazy advantages to discover Jumia. No commission, no penalties, visibility and increased coaching. Either all the best conditions to familiarize yourself with Jumia and let you be known by our customers!

The Jumia Advantage Scheme shows you what you can achieve by striving to work on your operational and business excellence. The benefits are additional motivation.

All sellers on Jumia started at the same stage as you, even sellers Gold badge Sellers.